About Us

Passion led us here

Welcome to ClearPath Marketing, where we specialise in guiding start-up and scale-up companies through their growth journey. Founded in 2024 by Niki Harrold, our consultancy firm fills the gap for businesses seeking strategic marketing expertise but lacking the in-house resources.

With over two decades of marketing experience and more than 30 years of technology and GTM leadership combined, Niki and Andres bring a wealth of knowledge to the table. Their collective journey spans 14+ countries across Europe and the Americas, with deep expertise in both European and North American markets.

As seasoned leaders with global experience, the team specialises in building and leading multidisciplinary functions. Niki and Andres excel in developing and executing integrated marketing strategies that drive revenue growth, extend brand reach, and enhance traffic with performance-optimised approaches.

Our approach is data first and AI driven, leveraging advanced analytics and automation tools to deliver measurable results and sustainable growth for our clients.

While we are passionate about helping companies across all industries, our fervour lies particularly in the retail (Direct to Consumer) and technology sectors. Our specialties include international marketing strategies, integrated marketing planning, go-to-market execution, fostering inclusive and high-performing teams, collaborative problem solving, team leadership and development, and multilingual proficiency (German, English, Hungarian and Spanish are present in the team).

Niki Harrold

Niki Harrold

Niki, founder of ClearPath Marketing, leverages 20 years of global experience and cultural insights to empower companies entering new markets. Passionate about travel, mystery novels, gardening and hiking with her two corgis. Occasionally you will find Niki speaking at events and conferences or in a classroom at University of Amsterdam.

Andres Silva

Fractional CMO & Marketing Strategist

With a career spanning 7 countries and 2 continents, Andres brings a unique blend of global and regional experience across emerging and mature markets especially in the food, beverage, and confectionery sectors. Andres is passionate about tapping into the emotional connection consumers have with a brand or product.

Lilu and Taters

Chief Barketing Officers (CBO)

Our Welsh corgis ensure a delightful workday for everyone. Breaks mean snacks and belly rubs, and they eagerly assist in wrapping up meetings promptly.